Barbara Czarnecka, Principal Investigator
Dr. Barbara Czarnecka is Associate Professor of Marketing at London South Bank University, UK. Her research interests focus on various aspects of multicultural marketplaces and consumer behaviour.
Ademola Ajeyomi, Researcher
Ademola is Lecturer in Decision Science at London South Bank University where he pursues his PhD on the topic of multicultural citizens and decision making.
Katherine Baxter, Researcher
Dr. Katherine Baxter is Senior Lecturer in Marketing at Liverpool Hope University. Her research interests focus on digital marketing and marketing communications.
Meda Burghelea, Researcher
Dr. Meda Burghelea is Lecturer in Marketing at the School of Business, London South Bank University. Her research areas include retail Marketing, e-retailing, digital retailing, online customer experiences, and shopping behaviour.
Augusta Evans, Researcher
Dr. Augusta Evans is Lecturer in Marketing the The University of Bedfordshire. Her research interests focus on advertising content effectiveness, specifically on shock advertising.
Bruno Schivinski, Researcher
Dr. Bruno Schivinski is Senior Lecturer at RMIT. His research interests focus on consumer behaviour and marketing communications.
Ioana Stoica, Researcher
Dr. Ioana Stoica is Senior Lecturer in Digital Marketing at the University of Bedfordshire. Her research interests focus on place management and marketing.